The Association of Producers of Small Fruits and Fruit and Vegetable Growers of Verbano Cusio Ossola and Novara, named BLUE FRUITS, was established in February 2013, bringing together about thirty small farms producing small fruits in the area of the provinces of the VCO and Novara.
It was the producers’ desire to create the Association with the support of the Chamber of Commerce of the VCO, and its aim is to enhance, qualify and promote the production of fruit and vegetables, with particular attention for the production of small fruits, blueberries, blackberries, redcurrants and raspberries, in an area particularly suitable for these cultivations.
The associates’ search for quality of both fresh and processed products (jams, jellies, juices, etc), goes through the identification of the origin, the adoption of production rules, of a quality brand and the use of a laboratory of common processing in the town of Pisano (NO).
The Association is determined to plan and realise training activities as well as divulgation and research in order to increase the knowledge of the production of fruit and vegetables, being aware of the importance of placing healthy and wholesome food on the market for consumers who are increasingly attentive about quality and environment-friendly products.
The Association’s headquarters are in Baveno at the premises of the Monte Rosa Laghi Alto Piemonte Chamber of Commerce.