Destination Lake Maggiore at the WTM in London

From 8 to 11 November, Lake Maggiore will be taking part in the World Travel Market in London for the fourth year running.

The event is designed exclusively for operators in the travel industry and for the media, and as a professional fair in the sector is second in importance only to the ITB of Berlin. Now in its 31st year, the WTM is expecting over 45,000 participants, including exhibitors, visitors and the press. The 2009 fair attracted a total of 24,402 visitors from the industry as well as 2,839 journalists.

Destination Lake Maggiore, its Valleys, its Flowers, will be present with a 15 sq. mt stand, “Lake Maggiore and surrounding mountains”, and will be aiming to promote the Lake Maggiore area – including the Ossola mountains and Lake Orta, Novara and its hills, the Varese area and Locarno – on the British and international market. The English-language version of the Sales Manual will be available, as well as other material advertising the area.

This initiative is the result of a collaboration agreement between the Chamber of Commerce of the VCO Province (leading partner), the Tourist Board of Lake Maggiore and of Locarno, the Verbano Cusio Ossola Province, the Chamber of Commerce of Novara, the Distretto Turistico dei Laghi, ATL Novara, the Tourist Agency of the Province of Varese, Verbania Town Council, the Administration of the Borromean Islands, Confcommercio, the Botanic Gardens of Villa Taranto, the Hoteliers’ Association of Novara and VCO provinces, the Lago Maggiore Holidays Consortium, Lago Maggiore Conference, the Association of Small Traditional Hotels and Mountain Hospitality, the Fiori Tipici del Lago Maggiore Consortium, the Comunità Montane del Verbano, delle Valli dell’Ossola e Due Laghi, Cusio Mottarone and Val Strona.

This agreement has enabled all these bodies to participate with a single stand in the major fairs in the travel sector in the whole of Europe, including CMT, Ferie für Alle, Mahana, ITB, TUR, Tour Natur and MAP Pro.

For further information visit the official site of the event,, or contact the Business Promotion Department of the Chamber of Commerce at 0323 912833, or by email at