From 30 July to 2 August 2026, Arona in Rosa returns – one of the most eagerly awaited summer events on Lake Maggiore. For four days, the lakeside promenade and the historic centre will be decked out in pink, transforming into a huge open-air stage where music, art, culture and entertainment will treat residents and visitors alike to a festive atmosphere.
The programme features free events for all ages, including live concerts, DJ sets, markets, shows and a major participatory art installation, culminating in the grand finale with the traditional musical fireworks display.
The event will kick off on Thursday 30 July with a concert by The Blue Smoky in Piazza del Popolo. On Friday 31 July, it will be the turn of 883nd, a tribute band dedicated to the band 883, who will perform on the Nassiriya Lakeside Promenade, whilst at the Lido di Arona visitors can dance to the sounds of ballroom music.
Saturday 1 August will begin at dawn with ‘Poesia per violoncello e voce’ (Poetry for Cello and Voice), an evocative event in Piazza del Popolo featuring E. Lombardo and F. Acquaviva. From 10.00, the Lungolago Marconi will host the traditional markets, whilst in the evening the Lungolago della Repubblica will come alive with a DJ set by Roberto Ferrari.
From 31 July to 2 August, Piazza San Graziano will host COSMOSI, a collective art installation that will involve local residents, children and visitors in the creation of an urban artwork comprising over 300 decorated spheres, transforming the square into a creative and participatory space.
The most eagerly awaited moment will take place on Sunday 2 August at 10.30 pm, when the Lungolago Marconi will provide the backdrop for LUMINA, the grand pyro-musical show that will combine fireworks, music and theatrical effects in one of the most spectacular events of the Arona summer.
Arona launches the ‘Navetta dei Fuochi’: a free service to reach the town centre in a sustainable way
Among the new features of the 2026 edition is the ‘Navetta dei Fuochi’, a completely free service designed to promote more sustainable travel during the closing night.
• Departure: Mercurago Cemetery car park
• Route: Via Montenero
• Drop-off point: Park Margherita.
The initiative aims to reduce traffic, limit emissions and make access to the event easier, representing a first step towards increasingly sustainable management of major city events.
All events are free to attend: Arona in Rosa 2026 thus returns to light up the Arona summer with a packed programme of events, including music, creativity and entertainment, in one of the most charming locations on Lake Maggiore.