The health emergency that has strongly affected us in recent months has, in spite of everything, been a moment to experiment and apply new communication and promotion strategies.

A great example of this was the Municipality of Santa Maria Maggiore with its project for the post-Covid summer. In fact, right in the capital Vigezzino, the Covidless Approach & Trust project will be launched, an operational tool to support the tourist economy of mountain Municipalities created with the valuable contribution of a group of researchers from the Management Department of the University of Turin. Thanks to this remarkable effort, Santa Maria Maggiore has been able to confirm many important summer events such as Musica da Bere (" Music to Drink") and Sentieri e Pensieri ("Paths and Thoughts").

For further information visit the website: https://santamariamaggiore.info/