Every year the arrival of spring is celebrated with the Spring Camellia Show, with its display of the rarest and loveliest examples of the flower which adorns the lake area at this time of year.

The show - this year programmed for Saturday 24th and Sunday 25th March 2011 – will be held in the gracious setting of Verbania, along the promenades and in the squares of the lakeside town, but also in Cannero Riviera.

The Lake Maggiore area is at the forefront of specialised camellia growing in Europe, with a huge range of hundreds of varieties, displaying a wide selection of colours, sizes and types of flower.